Understanding search engine optimization trends is the major task in 2018 as these are dynamic and altering SEO ways is mandatory for everyone if they want to achieve #1 ranking position in search engine result pages.
As we all are aware, voice searches and increased search engine result pages features are becoming vast by time. Therefore, there is a still question how to optimize the website to cope with competition arises with passage of time.
Brief Introduction to Latest SEO Approach:
Nowadays, search engines are directly em-phasing on the experience of end-users and their browsing history. Consequently, it is vivid search engines want to provide best results for consumers queries so that they can rely for the best browsing experience on them.
Hence, ways like info-graphics, link building, video marketing are adopted by business managers for exploring and branding of their enterprise. However, loading speed and content also act like game-changers for ranking of website.
If this sounds to you then let’s dive in:
Mobile-First Optimized Website
From last few years, users more avail on their mobile phones than any other device because of its mobility and easy-to-carry features. Considerably, you need to display 100% informative content for mobile fellows too as it is shown in desktop version.
Firstly, Mobile accelerated pages are need of this era and switch your websites to responsive designs rather than mobile versions.
Secondly, both desktop and mobile versions are independent of each other. Hence, mobile version optimization is as mandatory as desktop version optimization and people more rely on their mobile phones hence responsiveness of websites plays a vital role in ranking of websites.
Pay Heed to Voice Searches
It has been encountered that voice searches has been increased from last years that is 60% of people make use of voice searches for finding results for their queries.
In this case, I think using long tail keywords is valuable and choose the best relevant keyword pharases that is usage of Latent Semantic Indexing keywords should be added.
LSI Keywords are synonyms of your main keyword. They help to provide context to your content in the sight of both search engine and users by supporting the main term.
Good Content is still King
Even though SEO trends are changing with different time-spans but good content is always a key for better ranking in search engine result pages. Despite, simple content with a pinch of vocabulary can also do magic.
Always keep in mind:
Content should be relvant with your website.
Content should not be less than 300 words.
Content must be between atleast 300 to 1800 words.
Content should be arranged in appropriate way (Use heading tags)
As I already mentioned search engines such as Google, Bing are more focused on end user’s experience. Thus, website speed plays an essential role in website’s ranking. Make sure your website’s loading time is less.
More loading time or slow speed of website can leave the browsing user in critical situation. Then, one can even close the website before even opened completely. This will put a negative impact on your reputation search engine ranking.
Hence, website speed also major reason for good ranking in search engine result pages.
The Dwell Time Matters:
As some of the people are not aware of dwell time. Let me explain it:
Dwell time is the time spent by user on the website.
Google bot focus on the tracking time of spend by user on you website. This will put an impact on website if dwell time is short.
Ideal dwell time for websites in top 10 search results is 3 minutes 10 seconds. As spending too much time on a web page means you like the content of web-page.
Watching videos is becoming viral because YouTube is a great tool for sharing ideas, information and opinions for even beginners. It is easy for everyone to learn new stuff while surfing on youtube.
Embedding video in website can be useful, because a video is probably of atleast 30 seconds. Hence it will help in increasing dwell time of website. Moreover it will also increase visibility of blog or website in search engine as well as youtube.
Don’t forget Back-linking:
Back-linking is an advantageous way to increase visibility of website. Additionally, it is also favored nowadays too. Back linking is evergreen and links from high priority websites always support the website to rank better in search engine result pages.